Gym Directory

Gym Directory Australia - The how to guide to setting up your own gym directory portal.

Setting up a gym directory in Australia requires and understanding of the health club market to start with. Knowing how many gyms there are throughout the country in advance will give you a good idea on how populated your gym directory will be. When putting together your ideas for a gym directory you need to decide on how you are going to make money out of it, if at all. For some people setting up a gym directory is just something to do, especially for internet nerds with a slight interest in health and fitness.

For the seasoned internet marketing entrepreneur a gym directory in Australia can be very lucractive. Imagine getting all the gyms in Australia to pay for a listing on the gym directory with each spending $50 - $100. In theory you would only need about 100 gyms or so paying around $100 per month to give you a six figure income. A good idea when planning your gym directory strategy is to do your home work. The smart way to approach it would be to target all the major health club chains and fitness franchises first, they probably have over 500 gyms  throughout Melbourne, Sydney, Brisbane, Adelaide, Perth, Gold Coast and regional towns in Australia.

In order to operate a successful gym directory in Australia you will need to make sure your gym directory is different to other gym directory websites. You need to work out what your unique selling proposition is going to be, the reason the gyms will sign up with you. Ensuring all the gyms listed on the directory offer a free gym pass or free class pass is one way to give your directory a reason for gym owners and managers to list with you. The idea of build it and they will come often doesn't work in the Australian fitness industry, there are just too many options for gym marketing departments to choose from to be bothered searching your gym directory out. You are going to have to think about how you are going to attract listings on your gym directory very carefully before you even start.

Local gyms are everywhere so it's not that hard to find a gym near you. But because the interent is the most used medium to locate local products and services a gym directory is one of the first places a searcher will visit when looking for gyms in their area.


5 Tips to Running a Gym Directory in Australia

• Plan your gym directory strategy carefully
• Work out how to get all the major gyms on board early on
• Provide an incentive for health clubs to list with you
• Don't copy other gym directory content
• Do a better job at getting leads for the gyms listed on your gym directory

For a great example of a well set up gym directory visit gymlink